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Frequent shopper programs

If you thought Frequent Flyer programs were only for travel, think again! Many of the more popular schemes now also include options for spending reward points on everyday products and services, which means that you can redeem your rewards much sooner, and more often. With Qantas and Woolworths joining forces recently, and Coles and Flybuys looking at ways to reinvigorate their partnership, an epic battle is being fought over our wallets, with free pies and deep discounts on petrol promising to be just the beginning. Here’s a quick overview of the players*: Woolworths and Qantas The Woolworths everyday rewards program […]

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Petrol: would you like pie with that?

I went to refill my car today, while claiming my free pie, it hit home just how complex this one little transaction had become. In the act of paying for the petrol, I: Paid with my credit card, accruing reward points with my bank Got my FlyBuys card scanned, earning yet more points Used a discount voucher from spending over $30 at Coles … and of course let’s not forget the pie, which was offered to give people incentive to visit Coles Express (i.e. Shell) instead of their regular petrol station. This is not unique to Coles either; Woolworths has […]