I went to refill my car today, while claiming my free pie, it hit home just how complex this one little transaction had become. In the act of paying for the petrol, I: Paid with my credit card, accruing reward points with my bank Got my FlyBuys card scanned, earning yet more points Used a discount voucher from spending over $30 at Coles … and of course let’s not forget the pie, which was offered to give people incentive to visit Coles Express (i.e. Shell) instead of their regular petrol station. This is not unique to Coles either; Woolworths has […]