The ingenuity of people never ceases to amaze me. It might not seem like much, but I recently saw this in the AdSense block on my other blog:See what they did there? They used their URL to communicate a message. When you see it, it’s so obvious! I mean, when you own and have full control of your domain, why not create a redirect from the contrived URL to the page that you want visitors to arrive at? It’s brilliant!

When you only have one headline, two brief lines of text and the URL to make an impact, every little bit counts, and this inventive way of “working the system” gets my stamp of approval!